What Is Descriptive Content?

Descriptive content provides a wide range of information concerning a property itself as well as other information that may be of interest to potential customers. Content can include both text and images.

The content you define is based on the Open Travel Alliance (OTA) standard data set. OTA represents a community of airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solution providers, technology companies and distributors who work together using a common electronic messaging structure.

What Types of Content Can You Define?