What Are Account Profiles?

Profiles are an essential part of a hotel company’s daily operations. They allow you to store customer preferences, as well as contact details and contract-related information for business clients or partners that generate bookings for the hotel chain.

The account profile information can be used for various purposes:

•To recognize returning customers and deliver enhanced services during the shopping and booking processes, as well as during a stay at the property.

•To facilitate the management of contracts with business partners/accounts (companies, travel agencies, tour operators, etc.).

•To support customer value tracking and measure reservation production and customer spending, which can be further exploited to define marketing campaigns, targets for special promotions, and so on.

•To track properties within a chain that should be paid a commission for booking guests into other hotels in the chain.

•To link to and reference other contact-related information for the account, such as corporate negotiated contracts and group contracts hosted and managed within the system.

Account profiles are available at the brand and property levels.

There are three types of account profile:

•Companies - These are organizations that book hotel products through individuals or groups that are part of, or booked on behalf of, the organization. Companies usually do not receive commission for the bookings, but instead pay for these products often at a preferential and/or negotiated rate.

•Travel agencies, tour operators, and meeting organizers - These are organizations that make bookings for hotels or related products on behalf of individuals, groups, companies or other organizations, but are not the end consumers of the hotel products themselves. Travel agencies typically receive a commission or apply a mark-up on top of the rate or price offered by the hotel.

•Associations - These are organizations that negotiate special rates for their members, e.g. AARP, AAA, etc.